At the heart of Scotland, where tradition meets innovation, Timorous Beastie Highland Blended Malt Scotch Whisky has teamed up with The Bonny Co., a local skateboard producer, to create something extraordinary—a bespoke, limited-edition skateboard that embodies the spirit of both brands.
The Whisky of Contrast
Timorous Beastie is celebrated for its unexpected blend of flavours. Behind the gentle, endearing mouse on the label lies a powerful, full-bodied Whisky, crafted from a bold medley of Highland Single Malts sourced from esteemed distilleries including Blair Athol, Glen Garioch, Dalmore, Glengoyne and Douglas Laing’s very own Strathearn. This whisky surprises and delights with its sweet, floral, spicy, and fruity notes, finishing with light, crispy meringue.
The Collaboration
In the spirit of contrast and craftsmanship, this collaboration has resulted in 50 custom-made skateboards. The barrel-inspired shape echoes the American Oak casks used to mature Timorous Beastie Whisky. Each skateboard is crafted from 7-ply Canadian Maple and Brown Oak, reflecting the crucial role wood plays in the maturation of Whisky. These boards not only symbolise the fresh and vibrant energy of skateboarding but also the rich, robust character of the Whisky.
Each board features a hand-designed graphic which has been screen applied, capturing the key elements of the Timorous Beastie brand. These skateboards are not just functional but also a piece of art, perfect for both skating enthusiasts and Whisky lovers alike.
Bringing the Collaboration to Life
The collaboration is being celebrated through a variety of marketing activities. From influencer partnerships to eye-catching bar and retailer displays, the aim is to reach a broader audience and highlight the synergy between the two brands. Influencers from the street style and skating world are showcasing these boards, blending lifestyle and Whisky culture.
Additionally, a competition offers fans a chance to win one of these custom-made boards and three limited-edition bottles of Timorous Beastie, engaging the community and creating a buzz around this unique collaboration.
A Celebration of Craftsmanship
This collaboration between Timorous Beastie and The Bonny Co. is more than just a partnership; it's a celebration of Scottish craftsmanship and creativity. It bridges the gap between traditional whisky making and the dynamic world of skateboarding, showing that innovation and tradition can coexist and thrive together.
For more details, follow Timorous Beastie and The Bonny Co. on social media. Whether you're a whisky connoisseur or a skateboarding enthusiast, this collaboration promises something special for everyone. Cheers to expecting the unexpected!